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https://assets.northpark.edu/wp-content/uploads/20240812091731/2024-04-15-Honors-Convocation-PRINT-156-crop-scaled-e1723472285375.jpg23681612Professor Vollmert is always excited and up to the challenge of introducing the marketing and advertising professions to North Park students. “In the past, many business students, primarily at the undergraduate level, stumble upon marketing as default after determining they have a lack of interest or aptitude in other business disciplines, so they look to rely on their creative abilities and outgoing personalities. While there is certainly nothing wrong with relying upon one’s creativity and outgoing personality, they are not prerequisite traits for success in marketing and advertising.”