North Park Embraces Wearable Technology with Launch of Snapchat Tours

Ana Funduk — Mon, 18 Sep 2017 20:19:54 +0000

Snapchat: North Park’s New Spectacle

�� is expanding its social media presence and capabilities with the use of Snapchat Spectacles. Since the launch of North Park’s Snapchat a little over a year ago, the platform has consistently gathered the University’s fastest-growing social media following. Excited to connect with current students and the students of tomorrow, North Park has recently added Snapchat Spectacles to its arsenal. These “snap specs” are sunglasses with cameras and sensors built directly into the frame.

How it works

An LED light indicator prominently displays when the wearer is taking the 10-second videos which are recorded at the touch of a button. The Spectacles are connected via a smartphone, and the videos recorded are then uploaded to North Park’s Snapchat Story. Snapchat has over 173 million active global daily users, and the Spectacles will help North Park utilize Snapchat on the go. This wearable technology gives us an innovative way to reach hundreds of prospective and current students already using Snapchat on a daily basis.

What to Expect

The Spectacles have already been in use over Homecoming weekend where we captured footage of alumni and current students participating in the day’s events and on the field at North Park’s Holmgren Athletic Complex. Student ambassadors will also wear the Spectacles during select campus tours, an excellent way for prospective students to engage in tours that they might not be able to attend. The opportunities are endless, and soon you may see “spec snaps” showcasing students, University events, or new programs like Catalyst 606__.

Coming Soon . . .

Make sure to look for the first Snapchat tour, this Friday, September 22nd!

Plus . . . new filters will soon be available on campus featuring more graphics and Ragnar, our Mascot.

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5 Reasons to Check Out the New Northpark.edu

Ana Funduk — Mon, 05 Dec 2016 03:01:29 +0000

It’s launch week! We at University Marketing and Communications have been working hard on a new Northpark.edu for several months, and we wanted to share with you a few features we think you’ll love.

1. Mobile-Responsive Design.
First and foremost: the new website works on your phone. No more squinting, flipping your phone horizontal, and trying to zoom in. The site responds beautifully to different devices, so you can easily navigate to all the resources you need—on the fly.

2. Reimagined My North Park.
When we kicked off this project, we held meetings to hear from faculty, staff, and students. We asked questions like, “What was most frustrating on the website? What were you looking for in the new site?”

We heard you loud and clear: Navigating to your email, WebAdvisor, Moodle, and other vital resources was difficult. My North Park was a major source of frustration.

Introducing . . . ! We spent a lot of time prioritizing, reorganizing, and decluttering. Then we represented it in a visual, clean way.

You can now select your profile as Student, Faculty, or Staff Member, and you’ll be served the resources that are most useful to you. Your browser should even remember who you are.

We hope this makes your busy �� life just a little bit easier.

3. Awesome. Content.
While our on-campus constituents were a major priority while redesigning the website, our number-one goal was to help prospective students get to know North Park more easily—and consider it as a choice for their college education.

To that end, we put together some pretty cool new content to roll out with the new site, which you can enjoy too:

A that you can view on any device, or with VR glasses or .
A you won’t want to miss.
An interactive map of campus, where you can click in and see 360 views of various buildings

4. Find Your Faculty.
We’ve put together a streamlined , where you can get to know (and easily reach) North Park’s accomplished professors and professionals.

5. #��BrandNew.
Alongside the website project, we’ve also been rebranding the University. You’ve probably seen our . This website is our first major, public rollout of the new brand. We hope you enjoy the visual identity and feel it’s a great representation of ��.

Honorable Mention
Ever get frustrated figuring out who to call or email with your question? We’ve put together a for all the departments and resources on our campus. So you can call, email, or get to know whomever you’re looking for!

Have Feedback?
We’d love to hear your ideas.

Special Thanks

, the agency who helped us with this project
Our campus partners, who provided input and feedback
The entire University Marketing and Communications team
Our wonderful student worker, a talented photographer who shot most of the headshots on our website:
President Parkyn, Vice President Genaro Balcazar, and all the �� administration for their support

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