North Park is one of the first Universities in Illinois to offer a major in digital marketing. Pioneered by Dr. Trevor James, Chair of SPS business faculty, the curriculum equips students to meet technological advancements in digital and social media. With a network of Chicago-based businesses, the Office of Career Advancement works one-on-one with students to obtain internships and job placement. The digital marketing major joins the suite of quality business programs offered through SPS. The influx of new technology and marketing platforms has created more jobs than there is
The influx of new technology and marketing platforms has created more jobs than there is talent to support this growing industry. “Geared for students with an interest in leading the digital revolution in such positions as a social media manager, digital strategist, or SEO specialist, the BA in Digital Marketing from North Park equips students to get ahead of the learning curve,” says Lori Scrementi, North Park Dean, School of Professional Studies (SPS).
The new degree program is offered beginning fall 2017 and is accepting applications now.